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The history of communication technologies (media and appropriate inscription tools) have evolved in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange to full conversations and mass communication.
In ancient Greece and Rome, the study of rhetoric, the art of oratory and persuasion, was a vital subject for students.One significant ongoing debate was whether one could be an effective speaker in a base cause or whether excellent rhetoric came from the excellence of the orator's character (Socrates, Plato, Cicero).
The development of new communication technologies, such as telephone, radio, newspapers, television, and the internet, has had a big impact on communication and communication studies. [232] Today, communication studies is a wide discipline. Some works in it try to provide a general characterization of communication in the widest sense.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
Active listening encloses the communication attribute characterized by paying attention to a speaker for better comprehension, both in word and emotion. It is the opposite of passive listening, where a listener may be distracted or note critical points to develop a response.
Harold Innis examined the rise and fall of ancient empires as a way of tracing the effects of communications media. He looked at media that led to the growth of an empire; those that sustained it during its periods of success, and then, the communications changes that hastened an empire's collapse.
Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. [1] Humans participate as storytellers and observers of narratives.