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Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products.
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In project management under the PRINCE2 methodology, a product breakdown structure (PBS) is a tool for analysing, documenting and communicating the outcomes of a project, and forms part of the product based planning technique.
Agile methods are mentioned in the Guide to the Project Management Body of Knowledge (PMBOK Guide 6th Edition) under the Product Development Lifecycle definition: Within a project life cycle, there are generally one or more phases that are associated with the development of the product, service, or result.
It is a management product (document), usually created by the project manager during the process of initiating a project in the initial stage of the PRINCE2 project management method. It is approved by the project board as part of the project plan documentation. [1] It should not be confused with a project product description(PPD), which (in ...
A product manager considers numerous factors such as the intended customer or user of a product, the products the competition offers, and how well the product fits with the company's business model. The scope of a product manager varies greatly, some may manage one or more product lines and others (especially in large companies) may manage ...
Product Information Management & Syndication, which stresses the need for capabilities to seamlessly disseminate product content through (online) sales channels. [5] Product experience management is a practice for a company to deliver customers an experience around its products or services throughout the customer lifecycle. [6]