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NBC first began televising golf events after it was awarded the television rights to the U.S. Open in 1954.The tournament continued to air on NBC through the 1965 event, however NBC rebuffed a long-term deal to broadcast the event when the United States Golf Association (USGA) decided on a true contract in 1966.
In the very early years of United States TV ratings, note that radio listenership was still dominant over TV. About 0.4% of American homes had TV in 1948, rising to 55.7% in 1954 and 83.2% by 1958. [1]
The 2015 Open Championship was the final event covered by the core ESPN/ABC announcer team in place since the 1990s, nine years after first losing rights to the PGA Tour. After 2016, ESPN lost rights to the Open Championship to the Golf Channel and NBC. The LPGA's CME Group Tour Championship aired on ABC with ESPN announcers from 2015 through 2018.
Golf has a ratings problem. The week-to-week grind of the PGA Tour has essentially become No Need To See TV, raising serious concerns about what it means for the future of the game.
A roundup of scores featuring Sarasota and Manatee county teams for the week of Sept. 18-23. MONDAY GIRLS GOLF Out-of-Door Academy girls golf team captures Crutchfield/Hawkins. AT: Pinecrest Golf Club
In the latest TV ratings, CBS’ 60 Minutes rerun — pending adjustment due to (hour-plus) late-running PGA golf coverage — led Sunday both in total viewers and in the demo. CBS | Leading out ...
Initially, the USA Network provided Thursday and Friday coverage for 2 hours live each day along with a prime time replay. In 1995, USA expanded the Thursday/Friday coverage to 2.5 hours each day. In 2003 and 2004, both CBS and USA televised the Masters commercial-free. In 2005, USA increased the Thursday/Friday coverage to 3 hours.
Temporal dislocation and the National Football League conspired to take a huge bite out of the TV audience for the Masters, which posted the lowest ratings for a Sunday round from Augusta since ...