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The brand has the strongest loyalty among customers who prioritize fit. As of 2002, Playtex was the second most popular brand of bras. [63] In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics
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Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
Underwire bras, the most popular cleavage-boosting lingerie, accounted for 60% of the UK bra market in 2000 [257] and 70% in 2005. [258] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [259] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire ...
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
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