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Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.
In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception. In 2021, Gigil was given the silver award for Basta for the advertising category at the 42nd Australasian Writers and Art Directors (AWARD) Awards. [8]
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The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a non-apology apology as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with ...
The same campaign also won a silver and a crystal award in Korean advertising festival MAD STARS in 2024. [49] Gigil won in the Asia Pacific Effie Awards in 2024 for marketing effectiveness, winning a silver for TNT Telco and a bronze for CoCo Tea. Gigil also grabbed 3rd Place, Independent Agency of the Year in the same show. [50]
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Make it Mac Tonight (1986, Mac Tonight advertising) McDonald's is your place to be (1986, also used by NBC between 1990 and 1992 as NBC is the place to be) The good time, great taste of McDonald's (1988–1990) You Deserve A Break Today (1989–1991, concurrent with 1988 slogan) Food, folks and fun (February 1990, March 7, 1990 – March 18, 1991)