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In an organization, communication occurs between members of different hierarchical positions. Superior-subordinate communication refers to the interactions between organizational leaders and their subordinates and how they work together to achieve personal and organizational goals [1] Satisfactory upward and downward communication is essential for a successful organization because it closes ...
The International Business Communication Standards (IBCS) are practical proposals for designing business communication, available for free use under a Creative Commons license (CC BY-SA). IBCS are used to optimize reports, presentations, and dashboards in terms of their conceptual design, visual perception, and semantic notation.
Business communication is the act of information being exchanged between two-parties or more for the purpose, functions, goals, or commercial activities of an organization. [1] Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication.
In business and commercial settings, strategic communication is communication aligned with the company's overall strategy to enhance its strategic positioning. [4] Strategic communication, sometimes known as public relations, is a conscious, planned, and ongoing effort made by organizations. The goal is to create a receptive environment for ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
Jargon, also referred to as "technical language", is "the technical terminology or characteristic idiom of a special activity or group". [8] Most jargon is technical terminology (technical terms), involving terms of art [9] or industry terms, with particular meaning within a specific industry.
Upward communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. This type of communication is becoming more popular in organizations as traditional forms of communication are becoming less popular. The more traditional organization types such as a hierarchy, places people into separate ranks.
Interdepartmental communication is largely a formal affair between different departments of an organization. Interdepartmental communication is effective when it is supported by good infrastructural facilities. There are various documents used in inter departmental communication, they are: [1] A memorandum is a note or record for future use.