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  2. Consumer value - Wikipedia

    en.wikipedia.org/wiki/Consumer_value

    Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. [1] [2] [3] [4]The construct of consumer value has widely been considered to play a significant role in the success, competitive advantage and long-term success of a business, and is the basis of all marketing activities. [5]

  3. Valuation using multiples - Wikipedia

    en.wikipedia.org/wiki/Valuation_using_multiples

    Not all multiples are based on earnings or cash flow drivers. The price-to-book ratio (P/B) is a commonly used benchmark comparing market value to the accounting book value of the firm's assets. The price/sales ratio and EV/sales ratios measure value relative to sales. These multiples must be used with caution as both sales and book values are ...

  4. Relative price - Wikipedia

    en.wikipedia.org/wiki/Relative_price

    A relative price is the price of a commodity such as a good or service in terms of another; i.e., the ratio of two prices. A relative price may be expressed in terms of a ratio between the prices of any two goods or the ratio between the price of one good and the price of a market basket of goods (a weighted average of the prices of all other goods available in the market).

  5. RFM (market research) - Wikipedia

    en.wikipedia.org/wiki/RFM_(market_research)

    Monetary = the highest value of all purchases by the customer expressed in relation to some benchmark value; For example, if the monetary benchmark allocated a score of 10 to annual spend over $500, for a customer who had made three purchases in the last year, the most recent being 3 months ago, and spent $600 in the year, their scores would be ...

  6. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Social value: The extent to which owning a product or engaging in a service allows the consumer to connect with others. Psychological value: The extent to which a product allows consumers to express themselves or feel better. For a firm to deliver value to its customers, they must consider what is known as the "total market offering."

  7. Market concentration - Wikipedia

    en.wikipedia.org/wiki/Market_concentration

    Since the passing of the act, these metrics have also been used to evaluate potential mergers' effect on overall market competition and overall consumer welfare. The first major example of the Sherman Act being imposed on a company to prevent potential consumer abuse through excessive market concentration was in the 1911 court case of Standard ...

  8. Indifference curve - Wikipedia

    en.wikipedia.org/wiki/Indifference_curve

    First, let one good be an example market e.g., carrots, and let the other be a composite of all other goods. Budget constraints give a straight line on the indifference map showing all the possible distributions between the two goods; the point of maximum utility is then the point at which an indifference curve is tangent to the budget line ...

  9. Market-based valuation - Wikipedia

    en.wikipedia.org/wiki/Market-based_valuation

    More sophisticated forms of analysis (fundamental analysis, quantitative analysis, and behavioral analysis) use also some market criteria, such as the risk premium or beta coefficient. Those criteria might be "tilted" in some valuation models in anticipation of their possible variation in the next future, or to adapt them to their historical ...