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Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service .
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
A value proposition can apply to an entire organization, parts thereof, customer accounts, or products and services. Creating a value proposition is a part of the overall business strategy of a company. Kaplan and Norton note: Strategy is based on a differentiated customer value proposition.
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .
A value stream always begins and ends with a customer. Value stream is usually aligned with company processes. Value streams are artifacts within business architecture that allow a business to specify the value proposition derived by an external (e.g., customer) or internal stakeholder from an organization. A value stream depicts the ...
Image source: The Motley Fool. Synchrony Financial (NYSE: SYF) Q4 2024 Earnings Call Jan 28, 2025, 8:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants
Image source: The Motley Fool. MSCI (NYSE: MSCI) Q4 2024 Earnings Call Jan 29, 2025, 11:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...
Capability Management is the active management, over time, of the portfolio of capabilities in a firm – their development and depreciation in conscious response to changes in the business environment. Capability management is an approach that uses the organization's customer value proposition to establish performance goals for capabilities ...