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Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it?
In works of art, literature, and narrative, a symbol is a concrete element like an object, character, image, situation, or action that suggests or hints at abstract, deeper, or non-literal meanings or ideas. [1] [2] The use of symbols artistically is symbolism. In literature, such as novels, plays, and poems, symbolism goes beyond just the ...
This list gives those most commonly encountered with Latin script. For a far more comprehensive list of symbols and signs, see List of Unicode characters. For other languages and symbol sets (especially in mathematics and science), see below
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1]
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...