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  2. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Decisions about company names and product names and their relationship depend on more than a dozen strategic considerations. [118] In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk ...

  3. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    An example of an internet classified company is Craigslist. Craigslist utilizes the internet to attract a wide customer and buyer base which employs the website to list and sell items. Since the customer to customer marketing strategy is strongly focused on serving the customer, the business model of Craigslist is simple: serve the customer first.

  4. Business Tips from SCORE: How to attract your ideal customer

    www.aol.com/business-tips-score-attract-ideal...

    For premium support please call: 800-290-4726 more ways to reach us

  5. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."

  6. Goldfish is changing its name to ‘Chilean Sea Bass.’ Here’s why

    www.aol.com/goldfish-changing-name-attract...

    Last year, the company invested $160 million in a Pepperidge Farm factory that grew production of the fish-shaped cracker to meet increasing consumer demand. Upon completion later this year, the ...

  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales.

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