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Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.
Cvent Holding Corp. is a Tysons Corner, Virginia–based company that provides software-as-a-service (SaaS) solutions for meetings, events, and hospitality management. Their web-based platform caters to in-person, virtual, and hybrid events, offering functionalities like online registration, venue selection, event management tools, and attendee engagement features.
Software product management (sometimes referred to as digital product management or just product management depending on the context) is the discipline of building, implementing and managing digital products, taking into account life cycle, user interface and user experience design, use cases, and user audience.
Aha! offers Software-as-a-Service (SaaS) products for organizations to set strategy, ideate, plan, showcase, build, and launch new products and enhancements. The Aha! suite of products cater to Product managers (PMs) , engineers, and product development teams involved in innovation management programs, portfolio management , product marketing ...
Aventri, formerly known as Etouches, [1] is a cloud-based event management software company based in Norwalk, Connecticut best known for its integrated events management SaaS solutions. [2] The company has over 1,200 users spanning 35 countries worldwide, with corporations such as Coca-Cola , MasterCard and Dell part of its client mix. [ 3 ]
Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products.
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Lanyon Solutions, Inc. was a privately owned, software-as-a-service (SaaS) company that provided cloud-based software to manage meetings, events and travel. Lanyon's software supported a range of clients including corporations, hotels, associations, tradeshows, convention and visitor bureaus (CVBs), and intermediaries in the meetings, events and travel space.
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