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Relocation to Southwest Florida was influenced by the state's travel and tourism industry, proximity to Orlando and Miami, to condense corporate offices, and to increase efficiency of Hertz Global brands. [22] A temporary office building in Naples, Florida housed 640 employees until construction of a new facility was completed in 2015. [33] [34]
In 2013, HERC's headquarters were moved from Park Ridge, New Jersey to Estero, Florida. [ 12 ] [ 13 ] The company generated over $1.5 billion in revenue in 2013, which was 14% of Hertz's total revenue. [ 14 ]
The Avis corporate motto of "We Try Harder" was adopted in 1962, [11] during CEO Robert Townsend's tenure, who transformed the company. The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a ...
2006 – 85,000 cars and 407 US corporate locations [13] [14] 2009 – 106,245 cars and 600 US locations [15] 2012 – A fleet of 122,000 cars in 470 US locations [16] The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2023) on November 19, 2012. [17]
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The Dollar Thrifty Automotive Group was separated into two subsidiaries, Thrifty Car Rental and Dollar Rent A Car, under the Hertz Corporation. Each operates with its own sales, marketing, rental fleets, and franchise locations from Hertz's headquarters in Estero, Florida under President and CEO Kathryn V. Marinello. [32] [33] [34]
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