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Therefore, she is often referred to as the "Singha heiress" or "beer heiress" in Thai press. Chitpas' mother, Mom Luang Piyapas Bhirombhakdi née Kridakorn, is a distant member of the Thai royal family (great-great-granddaughter of King Mongkut ) and actress, primarily known for her portrayal of Queen Suriyothai in the 2001 history film The ...
Singha (Thai: สิงห์; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle.
The Bhirombhakdi family (Thai: ภิรมย์ภักดี) is a Thai business family of partial Chinese descent.A branch of the Sreshthaputra family, the family traces its origins to Phraya Bhirombhakdi (personal name Boonrawd Sreshthaputra, 1872–1950), who founded the country's first brewery in 1933.
Boon Rawd Brewery was the first to open in Thailand and produces its beer under the brand name of Singha. It was founded in the early 1930s by Boonrawd Sreshthaputra, who had received the title of Phraya Bhirom Bhakdi from King Prajadhipok. The brewery remains under the management of his descendants, who use Bhirom Bhakdi as their family name.
Aside from his responsibilities in beer, soda, and drinking water products; he was also responsible for creating products such as LEO No. 8, Singha Reserve, Singha Lemon Soda, Mashita Seaweed, and Purra Mineral Water. [6] [7] In addition, he also started many new business relationships and joint ventures. Examples include collaborating with ...
Singha's largest competitor is Chang beer, made by Thai Beverages, whose sponsorship of Everton F.C. saw its name and logo appear on the team's kit from 2004 to 2017. The Thai Asia Pacific Brewery (TAPB) has brewed Heineken at its Nonthaburi plant since 1995, as well as Tiger, Cheers, and Cheers X-Tra (6.5 percent ABV).
In 1991, Charoen teamed up with the Danish brewer Carlsberg to tap into Thailand's growing beer market, at the time dominated by the 60-year-old Boon Rawd Brewery which made Singha beer. Three years later, based on what he had learned from Carlsberg, he began making his own beer, branded "Chang" (Thai for 'elephant'). Within five years, Chang ...
ThaiBev was founded on 29 October 2003 with the consolidation of 58 beer and spirits businesses, among them Chang beer, second in the beer market after Singha. ThaiBev brands include green-tea beverage Oishi and Est, a cola. The Sirivadhanabhakdi family's stake in Thai Beverage is around 30%. Charoen is chairman and his son Thapana serves as ...