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Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
It was originally a conversation between the two where Iovine exclaimed to Dre, "fuck sneakers, we need to do speakers." [84] The first set of headphones were produced in 2007 and were officially launched in 2008. [85] From 2009 to 2011, Beats enclosed endorsement deals with Monster Cable and Hewlett-Packard.
According to analyst firm NPD Group, the Beats brand that Monster distributed exclusively grew to own 53 percent of a $1 billion headphones market. [24] [28] A 51 percent interest in Beats was sold to HTC in August 2011. [29] At the end of the five-year agreement between Monster and Dr. Dre in 2012, Dre decided not to renew.
Beats Pill is a line of portable Bluetooth speakers produced by Beats Electronics, presently a subsidiary of Apple Inc. The speakers are characterized primarily by their capsule -like form factor. Several Pill models have been released since the original launch in 2012, with the most recent version released in 2024.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
The line consisted of Beats Studio, a circumaural headphone; Beats Tour, an in-ear headphone; Beats Solo & Solo HD, a supra-aural headphone; Beats Spin; Heartbeats by Lady Gaga, also an in-ear headphone; and Diddy Beats. [143] In late 2009, Hewlett-Packard participated in a deal to bundle Beats By Dr. Dre with some HP laptops and headsets. [144]
Headphone and earphone jacks on a wide range of equipment. 6.35 mm (1 ⁄ 4 in) plugs are common on home and professional audio equipment, while 3.5 mm plugs are nearly universal for portable audio equipment and headphones. 2.5 mm plugs are not as common, but are used on communication equipment such as cordless phones, mobile phones, and two ...
In May 2014, Apple confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio company Beats Electronics—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music—for US$3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine ...
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