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Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Latina), Cloe (White), Jade (East Asian), and Sasha (Black).
Introduced in 2001, Bratz is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), kid versions (Bratz Kidz), baby dolls (Bratz Babyz), pets (Bratz Petz), tiny baby dolls with pets (Lil' Angelz), TV series (of the same name), live-action feature film (Bratz: The Movie) and direct-to-video film (Bratz Girlz Really ...
“During a time when there was limited diversity in the doll space, Bratz entered the toy aisle with a whole new attitude,” says Hekmat of the 2001 release under MGA Entertainment.
Bratz (also known as Bratz: The Series) is an American animated television series based on the Bratz toy dolls. [1] Produced by Mike Young Productions and MGA Entertainment, it aired on Fox's 4Kids TV from September 10, 2005 to October 14, 2006. In 2008, after a hiatus, it was renewed for season 2.
MGA Entertainment, maker of the popular line of Bratz dolls, threw another punch at Mattel (MAT) this week in their long-running fight, alleging the owner of Barbie has engaged in a long-standing ...
In 2000, they offered Bryant a consulting agreement and he again resigned from Mattel. In 2001, Bryant's Bratz doll line was released by MGA Entertainment. [2] Bryant was also credited as a character writer on various Bratz projects including Bratz 4 Real, Bratz: Passion 4 Fashion - Diamondz, and Bratz the Video: Starrin' & Stylin'.
MGA countersued, alleging that Mattel spied on its salesmen by masquerading as toy buyers, re-positioned Bratz displays in retail stores to less favorable arrangements, and that Mattel paid retailers to favor Barbie over Bratz. [2] In November 2006, MGA purchased the manufacturer of toddler and preschool toys, Little Tikes. [2]
The Moxie dolls are reminiscent of Bratz, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girlz were meant to replace Bratz, given that Mattel sued MGA over the original design. [1] However, Bratz returned to the market in August 2010.
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