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In August 2014, Moose Toys built brand awareness with their Shopkins short cartoon videos on their YouTube channel Shopkins World (now known as MooseTube Squad to promote other toys by Moose), [4] but it was the YouTube videos of consumers unwrapping and playing with the toys that helped bring the line to mainstream prominence.
At the Toy Fair 2018 in New York City, Kaji announced a line of toys, branded as Ryan's World, in cooperation with PocketWatch and Bonkers Toys. [25] The toys were first released exclusively at Walmart on August 6, 2018. [26] The Ryan's World channel has been listed in 2018 and 2019 as the highest-earning YouTube channel by Forbes.
Webkinz are modeled after real pets and animals, as well as prehistoric animals and mythical creatures. Along with the regular Webkinz toys, there are also smaller, less expensive versions called Lil’ Kinz, as well as larger, more expensive versions in the Signature collection, which ran from April 2009 to December 2013.
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The Easy-Bake Oven is a working toy oven introduced in 1963 and manufactured by Kenner and later by Hasbro. [1] [2] The original toy used a pair of ordinary incandescent light bulbs as a heat source; current versions use a true heating element. Kenner sold 500,000 Easy-Bake Ovens in the first year of production. [3]
Cooking with Dog's YouTube channel had over 1.1 million subscriptions as of May 2016. [11] [28] The series' first video has over 1.3 million views, [8] and new videos routinely achieve views in the hundreds of thousands. [3] The show was listed as among the top 10 most subscribed-to food and cooking channels on YouTube as of February 2015. [29]
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