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Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior. Color usually exerts its influence automatically.
Color symbolism. Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [1] and even within the same culture in different time periods. [2] The same color may have very different ...
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
Unique hues. Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]
Stroop effect. Naming the displayed color of a printed word is an easier and quicker task if the word matches the color (top) than if it does not (bottom). In psychology, the Stroop effect is the delay in reaction time between congruent and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Viridian. Viridian is a blue-green pigment, a hydrated chromium (III) oxide, of medium saturation and relatively dark in value. It is composed of a majority of green, followed by blue. The first recorded use of viridian as a color name in English was in the 1860s. [2] Viridian takes its name from the Latin viridis, meaning "green". [3]
Look up hue in Wiktionary, the free dictionary. In color theory, hue is one of the main properties (called color appearance parameters) of a color, defined technically in the CIECAM02 model as "the degree to which a stimulus can be described as similar to or different from stimuli that are described as red, orange, yellow, green, blue, violet ...