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Color ( American English) or colour ( British and Commonwealth English) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra, and interference.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.
Web colors are colors used in displaying web pages on the World Wide Web; they can be described by way of three methods: a color may be specified as an RGB triplet, in hexadecimal format (a hex triplet) or according to its common English name in some cases. A color tool or other graphics software is often used to generate color values.
A color term (or color name) is a word or phrase that refers to a specific color. The color term may refer to human perception of that color (which is affected by visual context) which is usually defined according to the Munsell color system, or to an underlying physical property (such as a specific wavelength of visible light).
Primary color. The emission spectra of the three phosphors that define the additive primary colors of a CRT color video display. Other electronic color display technologies ( LCD, Plasma display, OLED) have analogous sets of primaries with different emission spectra. A set of primary colors or primary colours (see spelling differences) consists ...
The NCS color model is based on the three pairs of elementary colors ( white – black, green – red, and yellow – blue ), as defined by color opponency. The Natural Color System ( NCS) is a proprietary perceptual color model. It is based on the color opponency hypothesis of color vision, first proposed by German physiologist Ewald Hering. [1]
Color science. Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .