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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different ...
Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Provensen's original art design for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast—he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports ...
More than 70 Olympians have appeared on the front of Wheaties cereal boxes.
Bryan Clay. Bryan Ezra Tsumoru Clay ( Japanese: 石井 積, Ishii Tsumoru, born January 3, 1980) is an American decathlete who was the 2008 Summer Olympic champion for the decathlon and was also World champion in 2005.
Cereal is a breakfast staple, so what is the healthiest breakfast cereal you can buy? Dietitians reveal what to look for when choosing a healthy cereal.
But this week, news that wheat prices are rising fast could mean that Cheerios and Wheaties and Raisin Bran could show steep increases in price; as much as $7 a box, and higher.
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