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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different ...
Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Strug became a national sports hero for her final vault, visiting President Bill Clinton, appearing at various television talk shows, making the cover of Sports Illustrated and appearing on a Wheaties cereal box with other team members.
More than 70 Olympians have appeared on the front of Wheaties cereal boxes.
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé ...
Cereal is a breakfast staple, so what is the healthiest breakfast cereal you can buy? Dietitians reveal what to look for when choosing a healthy cereal.
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Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting .