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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
He shares the same name as his grandfather, also named Joseph William Foster. Foster's grandfather was the founder of J.W. Foster and Sons and the pioneer of the spiked running shoe . The elder Foster also developed the trainer ( sneaker ) and provided most First Division (now English Premier League) Football teams with trainers.
Reebok Classic established the Retro Running line to re-introduce popular shoe styles from the past. [12] The GL 6000 was a lightweight running and training shoe created to provide maximum stability. [12] The shoe was first released in 1986 and has been re-released to honor the shoe's history and illustrate its timeless appeal. [12]
The first official deliveries were in January 1990, carrying Reebok's name as well as The Step trademark. [23] [24] [22] Early demonstration units were trialed by Step Reebok in select health clubs, including Mezzeplex in West Los Angeles in December 1989. Gin Miller taught the routines to local instructors. [25]
[2] [6] Reebok capitalized on the increasing popularity of aerobics in California and introduced the world's first aerobic shoe designed specifically for women in 1982 called Freestyle. Riding the success of the Freestyle shoe as the aerobics craze swept across America, Fireman grew the company and Reebok issued an IPO in 1985. [ 2 ]
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Laughton will have her hands full at REI. While the company has a lot of consumer goodwill to tap into, it has faced more aggressive competition from the likes of Cabela's and Dick's. But as a co ...