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Bob Giraldi was the director of the Michael Jackson: Pepsi New Generation ad that was released in 1984. [7] During the shooting of the commercial, an accident with the pyrotechnics caused Jackson's hair to light on fire and caused second-degree burns to his scalp. [8]
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Michael Jackson, who had been recovering from scalp burns sustained due to an accident that occurred during the filming of a Pepsi commercial, won a record eight awards during the show. [2] [3] It is notable for garnering the largest Grammy Award television audience ever with 51.67 million viewers. [4]
Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her ...
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
The backlash to the ad was swift and brutal and Pepsi, ostensibly, is smarting from the mockery and damage to its reputation before they begin to count the cost of pulling an expensively assembled ...
Michael Jackson's Pepsi commercial disaster "Hello" by Lionel Richie; This Is Spinal Tap; Makeout Songs of 1984: "Almost Paradise" by Mike Reno & Ann Wilson, "Against All Odds" by Phil Collins and "Missing You" by John Waite. Babes of 1984: Paulina Porizkova, Daryl Hannah, Tina Turner, Heather Thomas and Geraldine Ferraro