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Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products.
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
Sir Alfred Frederick Bird, 1st Baronet (27 July 1849 – 7 February 1922) [1] was an English chemist, food manufacturer and Conservative Party politician. He is best remembered as the proprietor of Alfred Bird & Sons , a company founded by his father Alfred Bird , the inventor of baking powder and the powdered custard that bears his name.
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Alfred Bird's gravestone at Key Hill Cemetery, Birmingham. Alfred Bird died on 15 December 1878 in Kings Norton, Birmingham and is buried at Key Hill Cemetery in Birmingham. . Famously his obituary in the journal of the Chemical Society (of which he was a fellow) discussed at length his skills and research but did not mention his other activity – the by then famous Bird's Custard and Bird's Jel
Bird's Custard: Dairy North America, United Kingdom, Ireland 2004 Sold to Premier Foods: Bird's Eye: Frozen foods: North America 2004 Sold to Dean Foods: Now owned by Pinnacle Foods: Boboli Baked Goods: North America 1995 Sold to Bestfoods: Canadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo: Breyers: Dairy
The company had been established by his grandfather Alfred Bird, who invented both baking powder and custard powder. He was invested as a Chevalier in the French Légion d'honneur in 1947 and as an Officer of the Order of Leopold (Belgium) (in recognition of services rendered to Belgian interests during World War II ) in 1951. [ 7 ]
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