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The design underwent a series of transformations with show titles occasionally switching places with The Playbill logo in various places on the cover until the magazine's logo found its permanent place at the top of the front cover [4] and the publication as it is known today became Playbill in 1957, under then-owner Gilman Kraft.
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An example is Australia's celebration in 2008 over the returning of its earliest surviving document from Canada, which was a theatre playbill from 1796. The playbill advertised the production of The Tragedy of Jane Shore. George Hughes, a convict aboard the First Fleet, printed the playbill using Australia’s first printing press. [4]
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Man on a ladder, changing the billing on a marquee in Chapel Hill, North Carolina.. Billing is a performing arts term used in referring to the order and other aspects of how credits are presented for plays, films, television, or other creative works.