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The Six Forces Model expands the Five Forces Model based on market changes. It adapts well to the technological business world. It can analyse whether the company can enter the market complementary to other products or services and act as a long-term substitute for a particular product or service. [6]
The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]
The degree of market power firms assert in different markets are relative to the market structure that the firms operate in. There are four main forms of market structures that are observed: perfect competition , monopolistic competition , oligopoly , and monopoly . [ 11 ]
This is a situation similar to perfect competition, [4] where oligopolists have their own market structure. [5] [clarification needed] In this situation, each company in the oligopoly has a large share in the industry and plays a pivotal, unique role. [6]
On the other hand, the production decisions are strategic substitutes if an increase in one firm's output decreases the marginal revenues of the others, giving them an incentive to produce less. According to Russell Cooper and Andrew John, strategic complementarity is the basic property underlying examples of multiple equilibria in coordination ...
The relevant market consists of a "catalogue" of goods and/or services which are considered substitutes by the customer. Such a catalogue is considered "worth monopolizing" if, should only one single supplier provide it, that supplier could profitably increase its price without its customers turning away and choosing other goods and services ...
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Only in the short run can a firm in a perfectly competitive market make an economic profit. Economic profit does not occur in perfect competition in long run equilibrium; if it did, there would be an incentive for new firms to enter the industry, aided by a lack of barriers to entry until there was no longer any economic profit. [11]