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Korean beauty has been increasingly popular in the U.S. through the last decade — here's how experts recommend you get started with it. Korean beauty's 10-step process, simplified Skip to main ...
Etude. Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. If you ever find yourself in Seoul, I highly recommend checking out one of the brick ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Soko Glam founder Charlotte Cho discusses her viral 10-step Korean skincare routine and new updates, which makes it just four steps from multi-use products.
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Soko Glam (SokoGlam!) is an online marketplace that specializes in Korean beauty products. [ 1 ] [ 2 ] [ 3 ] The company was founded in 2012 by Charlotte Cho and David K. Cho, [ 4 ] and is considered one of the biggest providers of K-Beauty products in the US.
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Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.