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Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Korean beauty companies have been leading the way for decades. Experts and ELLE editors reveal the best Korean makeup brands you should check out today.
rom&nd. Founded by popular Korean beauty influencer Saeron Min (aka Gaek) in 2016, rom&nd is known for their high-performing cosmetics, which include a few products that have gained cult status in ...
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Peripera is a make up brand for young girls since 2005 with fun, pop, trendy images of "Instant Beauty" Goodal is a Korean natural skin care brand since 2011 using fermented ingredients and infused water. Healing bird [1] is a botanical hair and body care brand with silicone free ingredients and various fragrance experiences of flower garden.
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