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Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Pony is credited with popularizing Korean beauty trends worldwide. [4] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career. [5] Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
Another classic Korean makeup brand within the AmorePacific family, Etude has been around since 1985. ... The satiny powder blends seamlessly into skin with a few light swipes of your makeup brush ...
YouTuber James Charles caught flack from commenters after he uploaded a video dedicated to recreating Korean beauty looks, but featured makeup references from Japanese and Chinese influencers.
Koreans generally apply makeup every day because it offers sun protection, a major concern. [4] [5] A big focus of Korean skincare is skin lightening, [6] which is why many Korean cosmetic products have brightening properties. Skin brightening is not the same as skin bleaching, also known as skin whitening, which is a reduction of melanin in
Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S ...
Peripera is a make up brand for young girls since 2005 with fun, pop, trendy images of "Instant Beauty" Goodal is a Korean natural skin care brand since 2011 using fermented ingredients and infused water. Healing bird [1] is a botanical hair and body care brand with silicone free ingredients and various fragrance experiences of flower garden.