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Darwin, colloquially referred to as the Ikea Monkey, is a male Japanese macaque who attracted international media attention in 2012 after images of him wandering an Ikea store in North York, Ontario, Canada, went viral.
In 2018, the company's plush toy shark "Blåhaj" was widely used in an internet meme, [262] [263] [264] with social media users posting humorous photos of it in their homes. [265] IKEA has been referenced a number of times in novelty music. In 2003, American musician Jonathan Coulton released the song "IKEA" on the album Smoking Monkey.
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
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By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. [3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated. [10] Augmented reality was introduced in the 2013 edition of the catalogue.
The IKEA Museum is a museum located in Älmhult, Sweden, that opened to the public on June 30, 2016. [1] It presents the history of the Swedish furnishing company IKEA . [ 2 ] It replaced IKEA Through the Ages (located in the Corporate Culture Center 'Tillsammans'), a smaller 800 m 2 exhibition that showed 20 different room settings with IKEA ...
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