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Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895, Coke was served in every state in the United States. [8]
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Zero-coupon bonds are those that pay no coupons and thus have a coupon rate of 0%. [ 6 ] [ 7 ] Such bonds make only one payment: the payment of the face value on the maturity date. Normally, to compensate the bondholder for the time value of money , the price of a zero-coupon bond will always be less than its face value on any date of purchase ...
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A cigar with a semi-airtight storage tube and a double guillotine-style cutter. A cigar is a rolled bundle of dried and fermented tobacco leaves made to be smoked. [1] Cigars are produced in a variety of sizes and shapes.
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