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A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
Student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population. Student marketing is generally realised through student media or ambient marketing on campuses. Student marketing is not the same as Student Union Marketing which concentrates on marketing opportunities only ...
Leaflets being handed out in New York City (1973). A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.
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A promotional bottle of water from Porsche of Ocala in Ocala, Florida. Sales of the US promotional products industry totaled $24 billion in 2017 and growing at a rate of 2.5 percent since 2012, according to statistics released by IBISWorld. [7] There are 26,413 business in this category and they employ 392,820 people across the United States. [7]
Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
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