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Print design also plays a crucial role in publishing, including book covers, magazine layouts, and official documents. Print design remains prevalent in society through all forms of communicative design. The importance of printed visual design was highlighted during the First World War, as posters helped to inform and instruct the audience. [2]
Grid systems started as helper lines for written books. Artists used grid systems to layout the content – text and images – in a manner that makes reading and absorption easier. Newspapers, books, magazines, and classifieds, etc., all use different grid systems that make the optimum use of space for better reading and presentation. [4]
Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media selection, proofing, quality control checks and the production of printing plates if required.
The spine of the book is an important aspect in book design, especially in the cover design. When the books are stacked up or stored in a shelf, the details on the spine is the only visible surface that contains the information about the book. In a book store, it is often the details on the spine that attract the attention first.
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1] The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium.
In the example above, a 16-page book is prepared for printing. There are eight pages on the front of the sheet, and the corresponding eight pages on the back. After printing, the paper is folded in half vertically (page two falls against page three). Then it is folded again horizontally (page four meets page five).
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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
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