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Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of contentious politics.Mass mobilization is defined as a process that engages and motivates a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue.
Social movement theory is an interdisciplinary study within the social sciences that generally seeks to explain why social mobilization occurs, the forms under which it manifests, as well as potential social, cultural, political, and economic consequences, such as the creation and functioning of social movements.
Many discussions have been generated recently on the topic of social networking and the effect it may play on the formation and mobilization of social movement. [60] For example, the emergence of the Coffee Party first appeared on the social networking site, Facebook .
Social movements are groupings of individuals or organizations which focus on political or social issues. This list excludes the following: Artistic movements: see list of art movements. Independence movements: see lists of active separatist movements and list of historical separatist movements
Modern examples of social movements include the Movement of the Unemployed in the 1930s, the Free Speech and Civil Rights Movements in the 1960s, the lower-profile 1990s movements, and the many digital movements in the 21st century. [5] Equifax played a part in the development of online social movements in its early stages.
Illustration from a 1916 advertisement for a vocational school in the back of a US magazine. Education has been seen as a key to social mobility and the advertisement appealed to Americans' belief in the possibility of self-betterment as well as threatening the consequences of downward mobility in the great income inequality existing during the Industrial Revolution.
The political opportunity theory has much in common with the related resource mobilization theory, particularly when it is seen as focusing on mobilization of resources external to the movement. [3] Associated and indigenous organizations also play a major role in recruiting and motivating actors to join and participate within social movements.
Mobilization for action: participants must have a network and organization that allows them to take collective action. Operation (failure) of social control: authorities either will or will not react. High levels of social control by those in power, like politicians or police, often makes it more difficult for social movements to achieve their ...