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Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
The Congressional Spouses Foundation, Inc. also requested the Advertising Board of the Philippines and the Movie and Television Review and Classification Board to stop broadcast of the television commercial. LBC Express pulled out the ad but insisted that it met standards set by the Ad Standards Council. [5] [6] Pilipinas Kay Ganda: 2010 ...
Written by Merlee Jayme, [3] the jingle was released with its accompanying television advertisement in late 2009, sung by the Baseco Kids. [4] Jayme cited Villar's speech at the Manila Overseas Press Club on October 29, 2009 as the primary inspiration for the lyrics of the song, which emphasizes the impoverished background of the presidential ...
In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception. In 2021, Gigil was given the silver award for Basta for the advertising category at the 42nd Australasian Writers and Art Directors (AWARD) Awards. [8]
The jingle that came as a result of this campaign became iconic for the McDonald's brand, still being used today in singing classes for vocal exercises or as that one commercial that randomly ...
Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines.It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.
Tte ad featured happy kids transforming plain ice into colorful snow cones with the simple crank of a handle. The jingle was so catchy that decades later, it still makes you want to dance around ...
[1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign. The London advertisement featuring nurse Parson received criticism. Speaking as chair of the Senate committee on tourism, Senator Nancy Binay expressed concern and was bothered that the advertisement was promoting the country as a labor exporting ...