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Love the Philippines: 2023: Launch video: Philippine Tourism (Department of Tourism) DDB Philippines: The Department of Tourism looked for a replacement tourism campaign for It's More Fun in the Philippines!, which was adopted in 2012. The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to ...
To further enhance its image as a newspaper which presents positive news articles, the Bulletin recently introduced a new marketing tagline, "There's good news here". In 2015, it adopted its current marketing tagline "Be Fully Informed". In addition, it maintains the oldest news website in the Philippines. [citation needed] It is the largest ...
Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines.It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.
In the same month, RC Cola Philippines claimed that the ad contributed to a 67 percent increase of sales of its products. [7] The advertisement also received positive critical reception. In 2021, Gigil was given the silver award for Basta for the advertising category at the 42nd Australasian Writers and Art Directors (AWARD) Awards. [8]
"Mambo Magsaysay" is believed to be the first jingle to be used in the Philippine presidential elections and was used for the campaign of then-candidate Ramon Magsaysay in the 1953 Philippine election. This came after Manila mayor candidate Arsenio Lacson's use of his own jingle in 1951. Manglapus, the song's composer served as leader of the ...
Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]