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Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters ...
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...
Opinion leaders have certain characteristics that make them influential in the decision-making process and the behavior of the public. Through knowledge sharing, opinion leaders may help others do jobs better, facilitate personal development and improve personal recognition. [3]
Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.
The book has been called "the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy." [1] Zaller argues that public opinion is heavily influenced by exposure to elite discourse on political matters. He attributes variation in political attitudes between individuals to individual-level ...
Each survey consists of approximately 1,000 completed interviews among U.S. adults using a sample selected from YouGov’s opt-in online panel of all 50 states plus the District of Columbia to match the demographics and other characteristics of the adult U.S. population. This methodology differs from a traditional telephone poll in a number of ...
In contemporary usage, public opinion is the aggregate of individual attitudes or beliefs held by a population (e.g., a city, state, or country), while consumer opinion is the similar aggregate collected as part of marketing research (e.g., opinions of users of a particular product or service).
It was conducted using a sample selected from YouGov's opt-in online panel to match the demographics and other characteristics of the adult U.S. population. The Huffington Post has teamed up with YouGov to conduct daily opinion polls. You can learn more about this project and take part in YouGov's