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  2. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

    www.aol.com/lifestyle/shoppers-over-50-love-this...

    When it comes to finding the best mascara, it takes a lot to impress me. In my years as a women's lifestyle editor, I've tried literally hundreds — at this point in my life (I'm 51), I like what ...

  3. Makeup pro Laura Geller shares makeup tips and products for women “over 40.” She says it’s “time to update and to enhance, not cover-up.”

  4. Laura Geller Reveals Her Top Face-Transforming Makeup Tips ...

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    Laura Geller reveals her top makeup tips for women over 40 and common age-related skin concerns. The 65-year-old makeup pro and founder of Laura Geller Beauty shares her go-to foundation, blush ...

  5. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

  6. Bobbi Brown - Wikipedia

    en.wikipedia.org/wiki/Bobbi_Brown

    Estée Lauder bought the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics and Brown retained creative control of the makeup line. [22] [4] [5] [29] In 2011, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.

  7. These are the best Prime Day beauty deals for mature skin ...

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    Maybelline Instant Age Rewind Eraser Dark Circles Treatment $8 $11 Save $3 Turn back the clock with an anti-aging concealer that color corrects as it hides fine lines and blemishes.

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