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Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971.
The Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971.
Dual coding theory is complemented by the theory of Alan Baddeley, in which working memory is divided into a visuospatial sketchpad and a phonological loop. Paivio's work has implications in many areas including human factors, interface design, as well as the development of educational materials. Allan Paivio earned three degrees from McGill ...
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
The dual-coding theory was first postulated by Paivio and Desrochers in 1980, and indicates that two systems are responsible for the encoding and retrieval of information from memory. [29] The verbal representational system encodes verbal information, such as words.
Using a somewhat different approach, Allan Paivio has developed a dual-coding theory of information processing. According to this model, cognition involves the coordinated activity of two independent, but connected systems, a nonverbal system and a verbal system that is specialized to deal with language.
The dual-code theory, created by Allan Paivio in 1971, is the theory that we use two separate codes to represent information in our brains: image codes and verbal codes. Image codes are things like thinking of a picture of a dog when you are thinking of a dog, whereas a verbal code would be to think of the word "dog". [ 31 ]
Paivio was born near Port Arthur, Ontario, [2] and raised in nearby Sudbury by his Finnish parents. [3] His father Aku Päiviö was a Finnish Canadian journalist, poet and socialist. Päiviö's brother Allan Paivio was an emeritus professor of psychology at the University of Western Ontario. He was best known for his dual-coding theory. [4]