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Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, [citation needed] is a business model by which a company integrates both offline and online presences, sometimes with the third extra flips (physical catalogs).
Omnichannel retail strategies are an expansion of what previously was known as multichannel retailing. The emergence of digital technologies, social media and mobile devices has led to significant changes in the retail environment and provided opportunities for retailers to redesign their marketing and product strategies. [17]
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2004 Internet Retailer Best of the Web Top 50 Retailing Sites; 2006 Inductee to the Lighting Hall of Fame – Dennis K. Swanson; 2007 Internet Retailer Top 500 Retail Web Sites; 2019 eTail Best-in-Class Awards, Best Omni-Channel Retailer; 2019 CommerceNexty Awards, Best Use of a New Channel
A portfolio of premium assets, focus on omni-channel retailing and strategic buyouts bode well for Simon Property (SPG). However, higher e-commerce adoption and interest rate hikes are worrisome.
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