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An apology is a voluntary expression of regret or remorse for actions, while apologizing (apologising in British English) is the act of expressing regret or remorse. [1] In informal situations, it may be called saying sorry .
An effective apology reduces negative consequences and facilitates cognitive and behavioral changes associated with forgiveness. [22] With empathy as the mediator between apologies and forgiveness and remorse as the essential part to an apology, one can expect empathy to mediate perceived remorse forgiveness.
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“The act of apologizing can also be experienced as a transfer of power, as it’s up to the recipient to accept or reject the apology.” ...
When the reply to a complaint contains the phrase I am sorry you feel..., the reply is seldom an apology. I am sorry you feel... is an expression of self-justification. The subtext message it conveys is what I did is perfectly fine; your reaction is inappropriate. Responses that begin this way usually segue to attempts at amateur psychology ...
"We used to trust public apologies more when they were more rare and when they seemed more risky, so in a sense, apologizing publicly as a practice is a victim of its own success," MacLachlan said.
A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology, [1] [2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology. [3] It is common in politics and public relations. [3]
Swiss psychoanalyst Carl Jung wrote an influential essay in 1945 about this concept as a psychological phenomenon, in which he asserted that the German people felt a collective guilt (Kollektivschuld) for the atrocities committed by their fellow countrymen, and so introduced the term into German intellectual discourse.