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The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
Bud Light sales tanked 26.5% for the week ending Aug. 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
In the week ending June 17, sales of Bud Light declined 28.5%, according to Nielsen data received from Bump Williams Consulting. That's an acceleration from the 26.8% decline seen in the week prior.
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks [15] and bootleg recordings of the ads being sold on eBay. [5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional ...
On 21 March 2019, AB InBev subsidiary Anheuser-Busch was sued for false advertising by rival MillerCoors over a Bud Light commercial that aired during the 2019 Super Bowl. [69] The commercial claimed MillerCoors' Miller Lite and Coors Light products contain corn syrup, but the lawsuit argues that corn syrup is only used during the brewing ...
This year’s goofy ad features a “new character in the Bud Light universe,” a Bud Light-drinking “genie” who grants wishes to drinkers on a wild night out, the brand announced Tuesday.
In August 2017, Hoogenakker played the Bud Light King in "Banquet", a medieval-themed beer commercial wherein his lines introduced the popular catchphrase, "Dilly Dilly". He said that he auditioned for the commercial role via video teleconference. The campaign was very popular and resulted in multiple commercials and appearances during Super ...