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A pre-Prohibition advertisement for Old Style Lager, featuring a grenadier. Old Style was the first brand created by Heileman. Heileman purchased the trademarks for Golden Leaf in 1899, and to complement their lighter beer, the company created The Old Times Lager in 1900. Old Times Lager was changed to Old Style Lager after a lawsuit in 1902 ...
In an effort to increase sales, there was a makeover of Bavarian's Old Style Beer in mid-1957 to Bavarian/s Select Beer, which had a much different logo and a contemporary ad campaign. In late 1957, a local young woman from Dayton, OH, Brenda Cotter, was hired to be an ambassadress for the brewery, becoming the Bavarian Girl.
Budweiser, an American lager. The American lager or North American lager is a style of pale lager produced in the United States and Canada. Pale lagers originated in Europe in the mid-19th century and were brought to North America by German immigrants.
At the end of 2017, there were a total of 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries and 104 large/non-craft breweries.
As City Club beer was removed from the market, Schmidt beer was introduced, its acceptance helped greatly by the introduction of the scenic can series. Between 1947 and 1958, 185 breweries either closed or sold to larger companies. This time was known as "the Great Shakeout".
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Old Style Pilsner (often known as Pilsner, Pil or ‘Sner) is a brand of beer brewed by Molson-Coors Canada Inc. Created in the pilsner style, it has been brewed in western Canada since 1926. Old Style Pilsner was first brewed in 1926 by Fritz Sick at his Sick's Breweries Ltd. in Lethbridge, Alberta. The beer was and still is brewed after the ...