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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Common qualitative data analysis software includes: ATLAS.ti; Dedoose (mixed methods) MAXQDA (mixed methods) NVivo; QDA MINER; A criticism of quantitative coding approaches is that such coding sorts qualitative data into predefined categories that are reflective of the categories found in objective science. The variety, richness, and individual ...

  3. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative research usually uses unstructured or semi-structured techniques to collect data, e.g. in-depth interviews or group discussions, while quantitative research only uses structured techniques such as online questionnaires, on-street or telephone interviews.

  4. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Consequently, grounded theory is a general method that can use any kind of data although grounded theory is most commonly applied to qualitative data. [14] [15] Most researchers oriented toward grounded theory do not apply statistical methods to the qualitative data they collect.

  5. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...

  6. Computer-assisted qualitative data analysis software - Wikipedia

    en.wikipedia.org/wiki/Computer-assisted...

    Concerns include increasingly deterministic and rigid processes, privileging of coding, and retrieval methods; reification of data, increased pressure on researchers to focus on volume and breadth rather than on depth and meaning, time and energy spent learning to use computer packages, increased commercialism, and distraction from the real ...

  7. Qualitative psychological research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_psychological...

    Qualitative psychological research is psychological research that employs qualitative methods. [1] Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective ...

  8. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Regardless of the field of or preference for defining data (quantitative or qualitative), accurate data collection is essential to maintain research integrity. The selection of appropriate data collection instruments (existing, modified, or newly developed) and delineated instructions for their correct use reduce the likelihood of errors.

  9. Qualitative comparative analysis - Wikipedia

    en.wikipedia.org/wiki/Qualitative_comparative...

    In statistics, qualitative comparative analysis (QCA) is a data analysis based on set theory to examine the relationship of conditions to outcome. QCA describes the relationship in terms of necessary conditions and sufficient conditions . [ 1 ]

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