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YETI Holdings, Inc. is an American brand of outdoor recreation products, headquartered in Austin, Texas, [2] specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, dry bags, and related accessories. [2]
Yeti Cycles was founded in 1985 by John Parker in California, when mountain biking was gaining in popularity. [5] Parker was a welder who built movie sets in Hollywood and later became a mountain bike designer and racer.
By 1996, the company was looking for a more central location from where they could serve dealers on both coasts. With the help of friends the young company packed up its inventory and relocated to Santa Fe, New Mexico. [1] Over time, BTI expanded its selection with more shop essentials covering every aspect of the modern bicycle. BTI now stocks ...
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Pacific Cycle head badge. Pacific Cycle, Inc., is an American division of Dutch conglomerate Pon Holdings that imports and distributes bicycles.It was founded in 1977 by Chris Hornung.
In December 1975, Dick Burke and Bevil Hogg established Trek Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based appliance distributor.In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, aiming at the mid to high-end market dominated by Japanese and Italian-made models.
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