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The BMW film series The Hire consists of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles.
The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of ...
The company's automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. In 2023, BMW was the world's ninth-largest producer of motor vehicles, and the 6th largest by revenue, [3] with 2,555,341 vehicles produced in that year alone. [4]
Creatie.ai compiled AI trends for 2025 as companies race to integrate this technology into nearly every product. ... cosmetics to cars for brands like BMW, ... to improve user experiences and ...
Consumer Reports (CR) named BMW the top overall pick in its 2024 Brand Report Card rankings, with the German automaker becoming the first back-to-back winner since 2017. It cements BMW as one of ...
In 2000 he was Head of Automotive Exterior Design at BMW's industrial design centre DesignworksUSA, quickly becoming the president of Designworks in 2001. He left Designworks in 2005 to be promoted to head up the Brand Design Studio, under the direction of the BMW Group Design Director Chris Bangle , [ 3 ] and in 2009 became Director of BMW ...
CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com. [8] Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office. [ 9 ]
At CES, BMW unveiled the iX Flow featuring E Ink, a concept which would allow owners to change the exterior color of their car by pressing a button.