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Chipmaker Intel's 1991 "Intel Inside" marketing campaign was the first landmark ingredient branding success. It came about in the late 1980s when the abruptly rising interest in personal computers led to a huge demand for central processing units, (CPUs) which Intel took as an imperative to "explain the desirability of its products" to end users, not just the original equipment manufacturer (OEM).
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
Ingredient names must comply by law with EU requirements by using INCI names. [8] The cosmetic regulation laws are enforceable for important consumer safety. For example, the ingredients are listed on the ingredient declaration for the purchaser to reduce the risk of an allergic reaction to an ingredient the user has had an allergy to before.
An ingredient household is a home that stocks the ingredients used to make meals rather than ready-to-eat meals or snacks. The hashtag #ingredienthousehold has garnered more than 44 million views ...
fragrance ingredient [6] aluminium chlorohydrate: basic aluminium chloride Al 2 (OH) 5 Cl or Al 2 (OH) x Cl 6−x (0<x<6) antitranspirant aluminium hydroxide: Al(OH) 3: opacifying agent; skin protectant aqua water: solvent ascorbyl glucoside: C 12 H 18 O 11: carrier of vitamin C (water-soluble) ascorbyl palmitate: C 22 H 38 O 7: carrier of ...
Used widely in the United Kingdom as it is the dominant brand. [174] PowerPoint: Slide show presentation program: Microsoft [180] Pritt Stick Glue stick: Henkel: A newspaper article by the Daily Mirror (on 27 March 2010) treated the brand as a generic name, [181] another example of use is by The Guardian on its 16 June 2007 article. [182] Putt ...
In a general sense, an ingredient is a substance which forms part of a mixture. In cooking , recipes specify which ingredients are used to prepare a dish. Many commercial products contain secret ingredients purported to make them better than competing products.
The chemical, which is the active ingredient in the weed killer Roundup, can allegedly cause cancer. The oat products tested were made by General Mills, including several Cheerios varieties and ...