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Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
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The pioneer of online advertising was Prodigy, a company owned by IBM and Sears at the time. Prodigy used online advertising first to promote Sears products in the 1980s, and then other advertisers, including AOL, one of Prodigy's direct competitors. Prodigy was unable to capitalize on any of its first mover advantage in online advertising.
NetZero grew to 1,000,000 users in six months. NetZero's model was free Internet access to attract an audience for highly targeted advertising. NetZero was the first company to invent real-time URL targeted advertising based on surfing patterns under US patent 6,366,298 [2] Monitoring of Individual Internet Usage. The founders raised $60 ...
Internet Advertising. Our ability to provide free content and services depends on advertising. Some of our ads are displayed based on the page visited, but many of our ads are targeted to you based on your interests and other information we have about you. Learn more about how internet advertising works and your choices.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
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