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MagiCans were special, mechanical cans used by The Coca-Cola Company in the United States of America as a part of their $100-million "Magic Summer '90" promotion. [1] The MagiCan promotion began on May 7, 1990, and ended on May 31. [2] In this promotion, some Coca-Cola cans had cash prizes or gift certificates inside instead of
When Coca-Cola introduced its plan in 2009 to double systemwide revenue by the year 2020 (dubbed the "2020 Vision") it issued a strategic road map developed in conjunction with its bottlers from ...
Coca-Cola Light Sango is a blood-orange flavoured variety of Coca-Cola Light/Diet Coke produced by The Coca-Cola Company, available in France since mid-2005. It was the first variety of Coca-Cola to have been developed outside of the company's Atlanta, Georgia, headquarters, [1] primarily due to Belgium's reputation as the world's top consumer of Coke Light products per capita. [2]
Prior to the game, Coca-Cola distributed 3-D glasses at retailers for viewers to use. [1] At the start of the halftime show, primary sponsor Diet Coke aired the first commercial in 3D. [ 1 ] Coca-Cola had originally planned to use the 3D Diet Coke commercial as part of the Moonlighting season finale, which was also aired in 3D, but withdrew ...
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But a patent application filed in the summer of 2018 by two former Coca-Cola employees may provide a snapshot of the intent, saying the system “may be able to determine the sentiment of the ...
Coca-Cola Creations is a series of limited edition variants of Coca-Cola. [1] The flavors use non-traditional branding designed to appeal to younger consumers, and a focus on digital marketing and augmented reality experiences. The brand launched in February 2022 with Coca-Cola Starlight, a "space flavored" cola.
Here, too, Coca-Cola is not alone in overcoming this challenge. I don't believe it's coincidence that for both Pepsi and Dr. Pepper Snapple (DPS), sales volumes were also down. The question, though, is how much investors are willing to risk that Coca-Cola can still thrive in a more health-conscious market.
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