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Jimmy Rosenberg founded the Evolution Fresh Company in San Bernardino, California in 1992. [2] Jimmy was the founder of the Naked Juice Company in 1983 that was later sold to PepsiCo under the parent company’s PepsiCo Americas Beverages division in 2006. [3] On November 10, 2011 Evolution Fresh was acquired by Starbucks Corporation. [4]
Beginning in August 2011, Juice It Up! began retrofitting its locations with Raw Juice Bars. [ 1 ] [ 2 ] [ 3 ] [ 10 ] This allowed the company to offer additional beverage blends beyond its smoothies that were also healthy and functional, and the first Raw Juice Bar opened in January 2012.
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion. [5]
Clean Juice was founded in 2014 by husband and wife, Landon and Kat Eckles. [2] [3] The first location in Huntersville, North Carolina in June 2015.[3] [4] In April 2016, another location opened in South Charlotte with a third location opening in Concord, North Carolina in August 2016.
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up. [ 4 ] [ 5 ] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'". [ 6 ]
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The fresh fruit segments and orange juice business was profitable enough that he discontinued the production of fruit boxes. [6] He developed flash pasteurization in 1954, a preservation process that raised the temperature of juice for a short time to only minimally affect its taste.
Veryfine is a juice beverage brand currently owned by Sunny Delight Beverages. [1] The company was started as Standard Vinegar Co. in Somerville, Massachusetts, in 1865.. Arthur Rowse bought the company in 1900, changed the name to New England Vinegar Works in 1907, and moved the company to Littleton, Massachusetts, in 1930 to be closer to Massachusetts' apple orc