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Aldens was founded by Benjamin J. Rosenthal [1] in 1889 in Chicago under the name Chicago Mail Order and Millinery Company and was incorporated on December 15, 1902. [2] The company primarily sold fashion apparel and accessories for women and men via its catalog. [2] In 1906, the name was changed to Chicago Mail Order Company. [2]
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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
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The first color catalog was produced in 1989, continuing to depict products with illustrations rather than photos. Within the first year, the J. Peterman Company made $300,000 in sales on media ad space. In 1989, the company made $4.8 million in sales, and concluded its first deal with Hambro America.
A catalog merchant (catalogue merchant in Commonwealth English) is a form of retailing. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry. The typical merchant sells a wide variety of household and personal products, with many emphasizing jewelry.
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